Lawn Care Business Flyer Design and Distribution Tips

There are many ways to go about promoting a new or existing lawn care business. One of the traditional low cost methods that has been popular in the industry is advertising via flyers.

When researching advertising methods for your lawn business you may find that many people are saying that flyers are no longer an effective advertising method in the 21st century. While this method may not be effective in certain areas, countless lawn care business owners across the country are still having success with this method so it is definitely worth a try before you right it off.

In this article we offer some advice on how to go about putting together effective flyers for your lawn company and how to go about getting them out there for prospects to read.

Free Lawn Care Business Flyer Templates

You may consider having your flyers professionally designed but for those starting up or running on a strict budget there are numerous free flyer templates available online that you can customize to the needs of your own business. Using this method along with free distribution methods means that you can virtually undertake a campaign for free and only have to consider printing or photocopying expenses. You can also design your own using a word processing program like ‘Microsoft Word’.

Elements of Good Lawn Business Flyer Design

1) Don’t underestimate the importance of a great headline as without one the entire flyer is likely to be discarded without being read. Don’t make the mistake of using the name of your lawn mowing business in the headline but rather use a headline that is interesting, arouses the customers curiosity, gives them an attractive offer or let’s them know what you can do for them and how well you can do it.

2) Be sure that your flyer copy includes a strong call to action. If customers read it once it is unlikely that they will read it again so try to inspire them to pick up the phone right away by offering them a ‘limited time’ offer.

3) Unless it would result in complications with your printing method you may as well use both sides of your flyers. While one side can be promotional the other side could be more informational and feature more precise details about your lawn maintenance services.

4) Keep your flyers clean, neat and uncluttered. Make sure that all the information and contact details are correct before you go and print thousands of copies with mistakes in them.

5) If you are planning on running flyer campaigns to advertise your lawn care business over many years then it will pay to do some testing. Try out different headings, offers, styles and layouts and track results so that you can find out what works best.

6) Consider stapling one of your business cards to your flyer. While people are likely to throw a flyer away they are much more likely to file a business card away for future reference and a business card will add a professional element to your ad. Some lawn care owners now prefer smaller promotional pieces on cardboard that are more like the size of a postcard and find that people respond better to these than they do with traditional full sized flyers.

Distribution

1) While going door to door distributing flyers can still work well you must check first with your local post office about what is acceptable as some areas have ordinances regulating unsolicited mail. Handing flyers directly to prospects in person will usually be more effective anyway so look for people who are out in their gardens, strike up a conversation with them and hand them a flyer if things go well.

2) Give each of your existing clients a few flyers and ask them to pass them on to friends and family if they have been satisfied with your service. Let them know that you are trying to expand your business and would really appreciate it if they wouldn’t mind mentioning you to people that they know with lawns. If you know the client quite well and you are not too pushy with the way you do it then this approach can work wonders.

3) There are places that will let you post your lawn care business flyers for free. By putting flyers on community notice boards outside libraries, schools, churches and any other organizations that you may belong to you help to add to your exposure.

4) Consider placing some of your flyers under the windscreen wipers of cars that are parked on the street or in parking lots in your area. Proceed cautiously here though as this practice is frowned upon in some areas and you may be held liable if your flyers end up scattered all over the street.

5) Join forces with other local service businesses and promote multiple businesses on the same flyer. If each business that is involved puts in the same effort into distributing them then your exposure will be much greater (even if it is diluted down a little be sharing the space with other companies).

6) It takes good a number of views before an advertisement usually sinks into a consumer’s mind. For this reason it is foolish to run campaigns just once but rather you should be trying to hit people again and again with the same message.

Whatever you do, try to make your flyer the one that will stand out above all the others and avoid having it immediately deposited into the trash by the reader. Get your lawn care business off to the best possible start by testing flyers out as a means of promoting your business.